The 16th General Assembly of the African Union of Broadcasting (AUB) is set to be the unmissable event of the year for African media professionals. From June 18 to 20, 2025, Abidjan, Côte d’Ivoire, will become the hub of cutting-edge innovation, financial resilience, and broadcasting excellence. This is made possible through a co-organization with Radiotélévision Ivoirienne (RTI) and the strategic partnership with China Media Group (CMG).
This edition will serve as a crucial platform for exchange and development, focusing on essential levers to enhance the value of African audiovisual content on the global stage. The program is specifically designed to offer critical insights into market strategies and visibility optimization:
Panel N°1: Broadcasting and Digital Transition – Deciphering the commercial stakes and innovation opportunities for a competitive and attractive African audiovisual sector.
Panel N°2: Financial Resilience – Developing robust marketing strategies to anticipate and manage economic challenges, ensuring the long-term prosperity of media organizations.
Panel N°3: Content Innovation – Learning how to create high-impact commercial content, stand out in an ultra-competitive market, and capture new audiences.
Panel N°4: AUB-UNESCO Project – Advocacy and awareness for the integration of Media and Information Literacy into the global policies of AUB members, strengthening public credibility and engagement.
The General Assembly will culminate with the prestigious Awards Ceremony, a showcase of excellence celebrating the most creative and impactful initiatives within the African and international audiovisual industry. This offers valuable recognition and a significant visibility boost for the laureates.
