While our roots are deeply planted in the tradition of public service broadcasting, the African Union of Broadcasting (AUB) has evolved to match the pace of a rapidly changing media landscape. Recognizing that the definition of “media” has expanded, we have opened our doors to include private broadcasters, digital-first platforms, and innovative content creators.
In an era where content is consumed on everything from television screens to mobile devices, our mission has grown:
– Advocacy: We defend the African narrative in international legal frameworks, ensuring our members’ interests are protected in agreements regarding broadcasting rights, copyright in the streaming era, and spectrum allocation.
– Distribution: We continue to optimize satellite costs for mass broadcast while simultaneously developing digital exchange networks for faster, cross-border news sharing.
– Technological Agility: Beyond our traditional efforts to secure preferential satellite tariffs, we are now facilitating content exchange via cloud-based infrastructures and IP networks to suit the needs of modern streaming and on-demand consumption.
– A Unified Voice in the Digital Age: We continue to represent African perspectives on legal matters, now extending our advocacy to include digital rights management, data sovereignty, and the fair regulation of online platforms.
– Innovation: By fostering partnerships with global tech players and media institutes, we empower African newsrooms to adapt to mobile-first journalism and multimedia storytelling.
– Strategic Partnerships: We collaborate with global media unions and technology leaders to equip our members with the tools to combat misinformation and harness the power of AI in newsrooms.