Dakar: 18 November, 2025

The African Union of Broadcasting (AUB), in partnership with RT Academy, held the second session of its ongoing professional training series on November 18, with a highly engaging module titled “Creating Stand-Out Graphics for Your Programmes.” The session brought together media professionals from across Africa for an in-depth, practical exploration of modern broadcast graphics and design techniques.

Delivered by Georgy Finogentov, Head of Design at Russia Today (RT), the training unpacked the evolving landscape of visual communication in television,  from traditional broadcast graphics to audience-driven digital content.

Finogentov guided participants through effective ways to integrate graphics in broadcast programming, including infographics, transitions, visual branding elements, and thematic templates that help reinforce editorial identity on screen.

In a complementary presentation, Irene Gaouda, AUB Head of French Desk, demonstrated how the AUB Content Exchange Center is integrating AI into its own production workflows. Gaouda provided hands-on guidance on using AI to enhance key phases of content creation, including voice-over generation, image creation, script refinement, and production planning. Participants received practical tools and guidelines to responsibly incorporate AI into their newsroom and production environments, boosting efficiency while maintaining professional integrity.

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